The 2025 HELI Global Distributor Conference successfully concluded in Hefei on October 31 after a productive four-day run. The event brought together nearly 500 dealers from over 100 countries and regions worldwide, serving as a dynamic platform to discuss industry trends, share market insights, and explore collaborative opportunities in the industrial vehicle sector.
The closing ceremony was held on the afternoon of October 31st. Xue Bai, Vice President of Anhui Forklift Group and Vice Chairman of Anhui Heli Co., Ltd., delivered the closing speech. He affirmed HELI’s commitment to enhancing global consultation mechanisms, ensuring distributors’ voices remain integral to HELI’s growth. He highlighted the company’s technological advancements, pledging continued innovation to build core competitive advantages. Mr. Xue also underscored the deepening of partner relationships, vowing comprehensive support in products, branding, and services to help distributors expand their markets. He expressed HELI’s commitment to working with global partners in steering logistics toward greater efficiency and intelligence.
Yang Guo, General Manager of the Import & Export Company, presented a report on HELI’s overseas business development. He outlined the current state of international operations, market opportunities, growth drivers, future goals, and competitive strategies. Mr. Yang stressed that in today’s competitive market, standing still means falling behind. He pointed out that future breakthroughs require continuously refining marketing strategies centered on product, price, place, and promotion. “As long as we stand united, there is nothing we cannot achieve,” he concluded.
The conference honored long-standing partnerships and exceptional performance. Awards were presented for “Innovation Pioneer,” “Loyalty & Contribution,” and “Outstanding Distributor,” with three awardees sharing their success stories. The ceremony also featured the appointment of Honorary Consultants for HELI’s overseas business development, recognizing these strategic thinkers for their deep local market expertise and invaluable counsel.
The conference marked a milestone in HELI’s transformation from manufacturing exports to brand globalization. The event showcased the company’s pioneering technologies, including new energy forklifts, autonomous driving, and AI-powered handling robots, demonstrating how HELI is leading the industry’s intelligent and green transformation while providing sustainable solutions for global markets.
