On October 28th, the 2025 HELI Global Distributor Conference opened in Hefei under the theme “Join hands, shared future,” bringing together nearly 500 overseas distributors from more than 100 countries and regions.
Yang Anguo, Chairman and General Manager of Anhui Forklift Group, announced that HELI has maintained its position as China’s top industrial vehicle company for 34 consecutive years. This year’s operating revenue is expected to exceed 20 billion yuan, double the figure from the first global conference, with overseas business revenue projected to surpass 8 billion yuan, a five-fold increase. HELI’s global distributor network now includes over 400 distributors covering 180+ countries and regions, ranking first in market share in 34 overseas markets. The company has established eight overseas centers across Europe, North America, and Southeast Asia, along with its first overseas R&D center and manufacturing base, creating an integrated model of “global R&D + local manufacturing + regional service.” Moving forward, HELI will advance its dual strategy of electrification and intelligentization while strengthening its ESG framework and deepening global partnerships.
Su Zimeng, President of China Construction Machinery Association, noted that HELI has successfully transitioned from exporting products to building global brands through breakthroughs in electrification and intelligent technologies. The China Construction Machinery Association will continue to serve as a bridge, fully supporting HELI and global partners in achieving deeper integration and higher-quality synergy in technology R&D, market development, and low-carbon transformation.
Zhou Jun, Deputy General Manager of Anhui Forklift Group and General Manager of Anhui HELI Co., Ltd., presented HELI’s internationalization strategy, outlining the company’s development from a Chinese leader to a global player and sharing its 2030 internationalization roadmap.
Alex Lin, Chairman of Thailand’s Tailift and HELI distributor representative, highlighted the successful partnership built on strategic alignment, brand development, cultural integration, and business synergy, emphasizing that overseas distributors and HELI work together as “one family.”
The conference features a 30,000-square-meter exhibition showcasing HELI’s complete product portfolio across nine major categories, from complete machines to core components. Interactive experience zones allow participants to test-drive various equipment in simulated work environments. Notably, China’s first 70-ton super heavy-duty forklift made its public debut, marking a significant breakthrough in high-end equipment manufacturing and filling a technical gap in China’s super heavy-duty forklift sector.
During the conference, distributors will visit HELI’s new electric and Heding factories to observe the company’s advanced intelligent manufacturing and green production capabilities. “This showcases not just products but innovation,” commented a European distributor. “HELI’s technical capabilities are impressive, and we’re confident about our future cooperation.”
From January to September this year, HELI sold 300,000 units (up 19% year-on-year), achieved operating revenue of 15.1 billion yuan (up 11%), overseas revenue of 6.6 billion yuan (up 20%), and total profit exceeding 1.6 billion yuan. The company continues to expand its efficient, multi-channel global service network in partnership with distributors worldwide.
One voyage, one vision, toward shared greatness. At this new milestone, HELI will continue to strengthen its global partnerships and advance its vision of becoming a world-class leader in the industrial vehicle industry.
