On October 17th, the inauguration ceremony and regional distributor conference of Heli South America SRL (hereinafter referred to as “Heli South America”) commenced grandly in Montevideo, the capital of Uruguay. This grand event marks another significant milestone in Heli’s international market journey and adds a bold and vibrant stroke to the magnificent canvas of China-South America economic and trade cooperation, heralding a deep integration and brilliant collaboration between Heli and the South American market.
The opening ceremony was inaugurated at the Heli South America warehouse in the Free Trade Zone, with a solemn and elegant venue radiating the blend and harmony of Chinese and South American cultures. The event was graced by the presence of Xue Bai, Deputy General Manager of Heli Group Company, along with the Chinese Ambassador to Uruguay, Uruguayan political dignitaries, strategic partners of Heli South America, South American regional distributors, and guests from Xinhua News Agency and other sectors, totaling over a hundred people, all gathering to celebrate this grand occasion.
In his speech, Xue Bai expressed that Heli places great emphasis on sustainable development and pays close attention to environmental, social, and governance issues. Heli is committed to reducing environmental impact by introducing green technologies and promoting energy-saving and environmentally friendly products, thus practicing environmental protection concepts. The establishment of Heli South America signifies deep roots in the local area, with close cooperation among partners, government, and all sectors of society to jointly practice the concept of sustainable development, create job opportunities in Uruguay, promote environmental protection, and contribute to social welfare.
Chen Xiancheng, Secretary of the Board of Directors of Anhui Heli Co., Ltd. and Chairman of Heli South America, stated that the establishment of Heli South America is the result of years of unremitting efforts and is another shining jewel in Heli’s global strategy. It is also a new starting point for Heli’s comprehensive integration into the South American market. Heli will always adhere to the core values of “people-oriented, and giving back to society with quality products,” providing customers with excellent products and considerate services, building long-term, stable, and mutually beneficial cooperative relationships with partners, jointly developing the market, moving forward together, and sharing development achievements.
Local officials, the Chinese Ambassador to Uruguay, representatives of the Free Trade Zone, and distributor representatives all delivered speeches to congratulate the official establishment of Heli South America. Amidst warm applause, Xue Bai and the guests jointly cut the ribbon for the South American Center, and the new vehicle launch ceremony pushed the atmosphere to a climax, marking the official opening of a new chapter for Heli in the South American market. Subsequently, wonderful cultural performances showcased the blend and harmony of Chinese and South American cultures, pushing the atmosphere to yet another high point.
After the opening ceremony, the regional distributor conference was held as scheduled, with distributors from Brazil, Argentina, Chile, and other countries gathering to discuss Heli’s development plans in the South American market. Xue Bai delivered a report on the overseas strategy titled “Gathering Momentum for New Opportunities, Setting Sail for a Distant Voyage,” recalling Heli’s magnificent journey from “Chinese Heli” to “Global Heli,” from “Chinese Benchmark” to “World Quality,” and from “Chinese Market” to “World Stage.” He emphasized that Heli will adhere to long-termism, promote the high-quality development of industry chains, capital chains, talent chains, and innovation chains, and work with global partners to build a community of shared destiny and light up the brilliant starry sky of Heli’s international development.
Wang Chao, Deputy General Manager of Anhui Heli Industrial Vehicles Import & Export Co., Ltd. and General Manager of Heli South America, provided a detailed report on the development of the South American market, painting a development blueprint for the distributors. The report deeply analyzed the current situation and trends of the South American market, pointing out the advantages and opportunities for Heli forklifts in the South American market. He emphasized that the South American market has unlimited potential, but competition is also becoming increasingly fierce. The Heli South American Center will join hands with distributors to increase market development efforts, enhance product competitiveness, and jointly open a new chapter in the South American market.
The event invited distributors from Brazil, Chile, Argentina, and other locations to share valuable experiences in market development, product promotion, and customer service. Their speeches were sincere and inspiring, winning rounds of applause from the attendees. These valuable experiences will undoubtedly provide beneficial references and insights for other distributors.
Heli South America SRL is located in the city center of Montevideo, with a warehouse and office space area of 5,200 square meters, enjoying an excellent geographical location and convenient transportation. The company will mainly engage in the import and export trade of Heli forklifts and spare parts, forklift display and inventory, whole machine sales and services, spare parts sales and services, brand promotion, business development, and training. This will not only enhance the influence and competitiveness of the Heli brand in the South American market but also promote its localization service capabilities in the region. The establishment of Heli South America is not only an important milestone in the globalization strategy of Heli Forklift Group but also a new opportunity for the development of the South American market.
With its profound technical foundation, excellent product quality, extensive international network, and firm commitment to sustainable development, Heli continues to demonstrate its strong competitiveness and influence in the global market. On this new stage full of challenges and opportunities in South America, Heli will join hands with a large number of distributors to jointly write a brilliant chapter that belongs to Heli and South America, creating a new era of mutual benefit and common development.
