To further focus on the international market and advance towards high-quality, high-level development, HELI has deepened its comprehensive internationalization strategy encompassing brand, technology, products, and culture. On September 6th, HELI Europe Headquarter and Europe R&D Center celebrated their grand opening in Hesse, Germany.
At the ceremony, HELI’s company flag waved proudly, and HELI products were prominently displayed. Hundreds of attendees gathered, including local German officials, personnel from the Chinese Embassy in Germany, numerous European regional dealers, and media representatives, all witnessing this momentous occasion in HELI’s development journey.
Yang Anguo, Chairman and General Manager of Anhui Forklift Group, attended the opening ceremony and delivered a speech. He stated that HELI would stay true to its original aspirations, focus on its core business, and firmly pursue its strategic goal of becoming a world-class industrial vehicle and intelligent logistics system provider. HELI aims to become a world-class enterprise characterized by product excellence, brand eminence, innovation leadership, and modern governance. He emphasized that HELI’s internationalization efforts are inseparable from the continuous struggle of generations of HELI employees. Following the path of “going out” with quality products, “going in” with comprehensive integration, and “going up” with global operations, we want more people to become HELI’s “product recommenders,” “brand ambassadors,” and “business partners,” actively promoting Chinese traditional culture and proactively integrating into the new era and the wider world.
During the ceremony, Yang Anguo and the guests jointly cut the ribbon and unveiled the plaques for HELI Europe Headquarter and HELI Europe R&D Center. As the ribbons fell, the plaques were officially revealed, met with applause and cheers that resounded through the venue, stirring hearts! Along with the applause came the new clarion call of HELI’s international journey, steadfastly conveying HELI’s determination to scale new heights and its confidence in rooting itself regionally while serving globally.
The grand finale of the opening celebration featured the launch ceremony of the new G3 series lithium battery three-point forklift and a beer barrel opening ceremony. The September opening of HELI’s Europe headquarter and R&D center coincided with Germany’s annual Oktoberfest. As HELI’s new product slowly carried a fresh beer barrel towards the stage, and guests shared in the joy and savored the beer together, beautiful beliefs and inclusive culture intertwined at this moment, painting a brilliant picture.
Following the perfect conclusion of the opening celebration, the HELI European Distributor Conference commenced. At the conference, Mr. Zhou Jun, General Manager of Anhui Heli Co., Ltd., shared a keynote report titled ” Sailing Towards Success with Heli “. He elaborated on Heli’s strategic goal of focusing on the construction of world-class brands and striving to become a world-class enterprise. He comprehensively demonstrated the international strategy that promotes the integration of brand, technology, products, and culture in multiple dimensions, and accelerated the promotion of a global layout of “1 China Headquarters + N Overseas Centers + X Global Teams”.
The conference venue featured product display areas and cultural exhibition zones for dealers to visit and interact, presenting HELI’s product innovation and cultural cohesion from multiple angles and in a comprehensive manner. Through this conference, HELI will further enhance communication with distributors, boost their confidence, and simultaneously consolidate the stable development of the European regional market.
HELI’s Europe Headquarter and Europe R&D Center are located in the Frankfurt area of Hesse, Germany, embracing the Rhine River with convenient transportation and a rich atmosphere of technology and culture. The warehouse covers a total area of 10,000 square meters. The establishment of HELI’s Europe Headquarter and R&D Center is a historic initiative in HELI’s overseas expansion and a crucial anchor point in accelerating its globalization strategy. It plays a pivotal role in the strategic development of HELI’s European regional market and is of key significance in radiating across the entire European and American markets.
